Reports to: VP Sales
Location: Remote - United States or Canada
About Augmenta
At Augmenta, we create software for the construction industry that fully automates the design of buildings - completely transforming the industry, solving a massive problem, and empowering architects, engineers, contractors, and developers. We are a global, remote-first team headquartered in Toronto, Canada, with colleagues across Canada, the US, and Europe spanning engineering, product, sales, marketing, finance, operations, and customer success. We value collaboration, curiosity, and diverse perspectives across every function of the Company.
We have already built and delivered incredible software, and now we need your help to enhance our first product and increase its delivery to market.
About the Role
We have an immediately available position for a Sales Development Representative II to build qualified pipeline for our Account Executives by researching, engaging, and qualifying construction companies that can benefit from Augmenta. This is a level-two SDR role: you have already spent 12+ months prospecting in a B2B software environment, you know how to run a multi-channel sequence, and you are ready for larger accounts, more complex personas, and more ownership over your territory and process.
You will work alongside our Account Executives, be measured on qualified meetings held and sales-accepted opportunities, and share in the revenue you source. Strong performers in this role are on a 12–18 month path to an Account Executive position at Augmenta.
What You Will Do
- Research and build target account lists of mid-market and enterprise construction companies ($25M+ revenue general contractors, electrical and MEP contractors, design-build and engineering firms)
- Run personalized, multi-channel outbound sequences (phone, email, LinkedIn, video) to preconstruction, design, VDC, and executive personas
- Qualify inbound leads from marketing, events, and the website within agreed SLAs and route them to the right Account Executive
- Book and confirm qualified discovery meetings; prepare pre-call briefs so AEs walk in with context
- Consistently hit monthly targets of approximately 10 qualified meetings held and 5 sales-accepted opportunities, and contribute to quarterly sourced-pipeline goals
- Keep HubSpot clean and current: accurate contact data, activity logging, lead status, and attribution
- Partner with Marketing on campaign follow-up, event lists, and messaging tests; report back on what resonates with construction buyers
- Share learnings with the team, help onboard new SDRs, and contribute to the outbound playbook
- Attend occasional industry events and trade shows to support lead capture (less than 10% travel)
What You Will Need
- 12–24+ months of experience as an SDR/BDR at a B2B software company, with a documented record of meeting or exceeding meeting and opportunity targets
- Comfort making 40–60 outbound dials per day and writing concise, relevant outreach that earns replies from busy construction professionals
- Curiosity about how buildings get designed and built, and the ability to learn construction terminology and workflows quickly
- Strong written and verbal communication skills; coachable, organized, and resilient
- Proficiency with HubSpot (or a comparable CRM) and a modern prospecting stack (sales engagement, data enrichment, LinkedIn Sales Navigator)
- Genuine interest in and enthusiasm for working at a startup — comfortable with ambiguity, fast pace, and wearing multiple hats
- Self-starter mentality with the discipline to manage your own daily activity with minimal oversight
- Legally authorized to work in the United States or Canada
Nice to Have
- Prior experience prospecting into the construction, AEC, or industrial sectors
- Experience working construction trade shows or industry association events
- Background in architecture, engineering, construction, or electrical trades before moving into sales
- Experience with account-based prospecting into enterprise accounts
What We Offer
- Equity/stock options
- Benefits — healthcare stipend and 401k (unmatched) for US employees, or healthcare benefits for Canadian employees
- Opportunity to make a significant impact at an early-stage, high-growth startup
- Direct exposure to founders and executive leadership
- High-performance, supportive, and collaborative culture
Compensation
The base salary range for this role is US$55,000–$62,000 for U.S.-based employees and CA$62,000–$70,000 for Canada-based employees. On-target variable compensation is US$30,000 (CA$32,000), for a target OTE of approximately US$85,000–$92,000 (CA$94,000–$102,000) at 100% attainment. Variable compensation is uncapped, paid monthly, and based on qualified meetings held, sales-accepted opportunities, and sourced closed-won revenue. New hires receive a three-month ramp with guaranteed variable pay. Final base salary within the range is determined by experience, skills, and location.
Augmenta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are not using AI tools in our search process.
