Reports to: VP Sales 

Location: Remote - United States or Canada, based near a major construction market with convenient airport access

Travel: Approximately 40% (jobsite and office visits, trade shows, association events, and regional customer meetings)

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About Augmenta

At Augmenta, we create software for the construction industry that fully automates the design of buildings - completely transforming the industry, solving a massive problem, and empowering architects, engineers, contractors, and developers. We are a global, remote-first team headquartered in Toronto, Canada, with colleagues across Canada, the US, and Europe spanning engineering, product, sales, marketing, finance, operations, and customer success. We value collaboration, curiosity, and diverse perspectives across every function of the Company.

We have already built and delivered incredible software, and now we need your help to enhance our first product and increase its delivery to market.

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About the Role

We have an immediately available position for an Outside Sales Development Representative II to generate qualified pipeline the way the construction industry actually buys: in person. Where our inside SDRs work the phone and inbox, you will work the field — walking into contractor offices and jobsite trailers, working the floor at trade shows, attending NECA, AGC, ABC, and regional association events, and hosting lunch-and-learns and small executive roundtables that open doors for our Account Executives.

This is a level-two sales development role with roughly 40% travel. You already know how to prospect and qualify in B2B software, and you are energized by face-to-face relationship building. You will own a geographic territory, be measured on qualified meetings held and sales-accepted opportunities, and share in the revenue you source. Strong performers are on a 12–18 month path to a field Account Executive position.

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What You Will Do

• Own a defined geographic territory and build a plan to reach mid-market and enterprise construction companies through in-person prospecting, events, and referrals
• Conduct in-person visits to contractor offices, preconstruction departments, and jobsites to identify decision-makers and uncover design and preconstruction pain points
• Represent Augmenta at trade shows, association meetings, and regional events; staff the booth, run demos, and capture and qualify leads
• Organize and host small-group lunch-and-learns, site demos, and executive roundtables in partnership with Marketing and our Account Executives
• Complement field activity with disciplined phone, email, and LinkedIn follow-up so every conversation turns into a scheduled, qualified discovery meeting
• Consistently hit monthly targets of approximately 8 qualified meetings held and 4 sales-accepted opportunities, with higher expected conversion than inside-sourced meetings
• Build relationships with industry influencers — association leaders, distributors, manufacturer reps, and consultants — who can refer Augmenta into accounts
• Keep HubSpot clean and current with accurate contact data, visit notes, and attribution for every field interaction
• Submit travel plans, calendars, and expense reports on time and within policy; manage your territory travel budget responsibly
• Feed field intelligence — competitive activity, regional dynamics, buyer objections — back to Sales, Marketing, and Product

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What You Will Need

• 2+ years of B2B sales development or outside/field sales experience, with a documented record of meeting or exceeding targets
• Prior experience in or selling to the construction industry (contractors, distributors, manufacturers’ reps, or AEC firms) — you are comfortable on a jobsite and speak the language
• Proven ability to open doors cold in person and convert conversations into scheduled meetings
• Willingness and ability to travel approximately 40% of the time, including overnight and some multi-day trade shows; valid driver’s license and ability to travel within the U.S. and Canada
• Strong organizational skills to plan efficient territory routes and balance field time with disciplined CRM follow-up
• Excellent interpersonal and presentation skills; able to give a crisp 5-minute pitch and a 20-minute demo
• Proficiency with HubSpot (or a comparable CRM) and a modern prospecting stack
• Genuine interest in and enthusiasm for working at a startup — comfortable with ambiguity, fast pace, and wearing multiple hats
• Legally authorized to work in the United States or Canada

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Nice to Have

• Existing relationships with electrical contractors, NECA/IEC chapters, or regional AGC/ABC associations
• Experience as a manufacturer’s rep, distributor salesperson, or construction tech field rep
• Background in electrical trades, electrical design, or construction project management
• Experience running trade show booths and post-event lead follow-up programs
• Based in a major construction market such as Texas, California, the Pacific Northwest, Arizona, Florida, or the Greater Toronto Area

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What We Offer

• Equity/stock options
• Benefits — healthcare stipend and 401k (unmatched) for US employees, or healthcare benefits for Canadian employees
• Opportunity to make a significant impact at an early-stage, high-growth startup
• Direct exposure to founders and executive leadership
• High-performance, supportive, and collaborative culture

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Compensation

The base salary range for this role is US$70,000–$78,000 for US-based employees and CA$80,000–$88,000 for Canada-based employees. On-target variable compensation is equivalent to 50% of base at 100% attainment. Variable compensation is uncapped, paid monthly, and based on qualified meetings held, sales-accepted opportunities, and sourced closed-won revenue. New hires receive a three-month ramp with guaranteed variable pay. All approved business travel, lodging, and per-diem expenses are reimbursed under Augmenta’s travel policy. Final base salary within the range is determined by experience, skills, and location.

Augmenta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are not using AI tools in our search process.